Point of purchase activation
Our first project for Treasury Wine Estates hit 320 Albert Heijn stores (Y)!
Lindeman's is the first wine brand to be promoted in displays on the Albert Heijn shop floors.
Treasury Wine Estates' Lindeman's activation mechanic 'receive one free sunglass with every bottle' was translated to the Dutch point of purchase, Albert Heijn.
Together with Albert Heijn four Lindeman's Bin SKU's were selected to be featured in the display. The displays have been equipped with SKU GTIN's in order to make replenishing low maintainance and easy to accomplish. The wines are colour indicated corresponding to Albert Heijn's taste category codes and PMS colours to facilitate shoppers in selecting their preferred style wine accordingly.